I like Fat Boy. They're not trying to make an ice cream sandwich a healthy option. "25% more ice cream" "Thick ice cream sandwiches". It's an ice cream sandwich made exactly how you would imagine an ice cream sandwich should be made. They also named them after their number one customer. I love that the grocery store put the Fat Boys right next to the Healthy Choice. They're just taunting fat people. With what they want vs what they could be with a little work.